AIRMED wanted to portray their scrubs as not only functional but also fashionable and comfortable, appealing to the medical community. With a focus on storytelling and authenticity, our team delved into AIRMED's brand identity to develop concepts that highlighted the versatility and quality of their scrubs. We scouted talent that resonated with the brand's values and produced content that showcased the scrubs in various settings and scenarios.

Our strategy focused on humanizing the scrubs, depicting them in real-life situations that resonated with the target audience. We aimed to create content that not only demonstrated the functionality of the scrubs but also showcased their style and comfort, positioning them as a great choice for healthcare professionals.