SAINT KALARO

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Alpha Fight Series

Alpha Fight Series (AFS) is a premier combat sport promotion located in Dubai. The 3 month project integrated Strategy, Production, and Marketing in the lead up to their global fight night “Australia vs The World, on February 16th 2024. The theme was to bring the best K1 fighters from around the globe to take on Australia’s greatest, featuring 3 influencer boxing matchups and exclusive live performances by artists Lil Tjay and Mhuncho.

ROLE

CAMPAIGN
BRANDING
ADVERTISING
EVENT MANAGEMENT
PRODUCTION
FILM
PHOTOGRAPHY

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After a full rebrand, we began with project planning and campaign ideation, before rolling out our a production schedule across Australia, New Zealand, Thailand, Netherlands, and Dubai. We filmed in over 7 countries, creating 36 fighter promotion videos and a variety of promotional content while marketing the event across social social media, paid ads, influencer collaborations, and print.

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The strategy behind AFS was to grow their brand presence in Dubai, and build hype to drive ticket sales. We engaged with celebrities and built influencer relationships to engage in content before, during, and after the show. On fight night, our crew oversaw the show and was in charge of global coverage and streaming, as well as filming content for socials, and posting in real time.

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AFS was a success, with audiences worldwide tuning in. The event featured appearances by VIPs including UFC Champion Alex Pereira, One World Champion Chingiz Allazov Internet Sensation Hasbulla, Steven Segall, and many more. AFS delivered an unforgettable night of entertainment, with promotional content still going viral across channels such as on ESPN.

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