Our team worked closely with VILLIN to understand the inspiration behind each collection and developed creative concepts that brought these stories to life. We were able to create a deeper connection with their demographic audience through developing common themes throughout the campaigns that are relatable within target demographic. From storyboarding, casting and the overall vibe and aesthetic of each campaign, painted pictures of youth, recklessness and freedom- all key aspects in VILLIN’S Brand ethos.

Through our collaboration, VILLIN was able to launch a series of successful campaigns that redefined athleisure and build a stronger sense of community within their audience. The campaigns resonated with their customers and helped VILLIN solidify their position as a leader in the athleisure industry.